4th Quarter Focus, Just Keep Running

The 4th quarter is traditionally a time of focus and preparation.

Agents set their priorities and make sure they accomplish the work necessary to close deals.

But are you running in place?

If you’re not making forward progress, it’s time to do some damage control and figure out how to get into a groove.

In this 29th episode of The Process Podcast, Preston Guyton and Travis McClure dive deep into the 3 main things every agent should focus on: the amount of conversations needed in this market, connecting with your sphere of influence, and cleaning up daily habits.

Let’s dive deep into the importance of each of these areas and give actionable ways you can achieve greatness this fourth quarter and beyond!

Conversations

In order to have more conversations, you need to be proactive and make sure you’re having the right conversations.

The first step is knowing who your audience is and then being able to craft scripts that will engage them.

You need to spend half of your day speaking to people where you could get away with around 40 or 50 conversations, 60 conversations to a contract, you could expect now you’re going to be an 80 to 100 conversations to a contract.

So when you think about your conversations, how many do you have in a day and just count those and put a number on it and make it something that you have to do if you want to be in this business, three years, four years, five years, even one year from now you need to step up and you need to make not the calls, but the conversations, you know how to make contact and have conversations about real estate.

And that should be their focus going into the end of the year and the beginning of the index.

Also, a great way of increasing your interactions with others is by making use of social media platforms such as Facebook or Twitter where people can share their opinions on different topics related to business as well as personal lives.

This also helps them get connected with other professionals who may be interested in learning more about what they do too.

It’s easier to do it than to quit doing it.

If you’re stuck, try talking to as many people as possible and get yourself moving again. 

Connecting with SOI

it’s important to connect with your sphere of influence.

Your sphere of influence is not just limited to your friends and family—it includes anyone who might be able to help you in some way.

It could be a customer who has been loyal for years or a former colleague who has become successful after leaving your company.

The key is this: whatever your connection might be, make sure they know how much they can count on you as an ally and friend throughout 2019 and beyond!

Connections are gold in this market right now because everyone wants to know how they can get them too.

Within an agent’s sphere of influence lie massive pools of prospective buyers.

It is important to utilize this resource.

Cleaning up habits

Habits are the key to success.

They are the things you do without thinking, like brushing your teeth or flossing.

To change your habits, make a list of the ones you want to change and focus on one at a time.

Don’t get overwhelmed by the big picture, just focus on one thing at a time!

The real estate market is constantly changing and evolving.

Agents need to stay up to date on the news, but their job is to keep focused on what they can control: selling more homes and helping more people buy into their communities as quickly as possible.

Focus on what you can control.

The things that will make the most significant difference, and where to spend your energy and resources.

If you’re going to be successful, it’s important that you set goals for yourself—and stick with them through thick and thin!

This includes setting up daily habits that help run your business smoothly and focusing on one key area of growth rather than trying to grow too many things at once.

Conclusion

Maximize your business.

This means making sure you’re meeting with the right people, working through your sphere of influence, and that you’re keeping yourself healthy.

When you find yourself growing stagnant in any of these categories, assess which one it is and ask yourself what it will take to finish the year well.

It’s always important to remember that growth demands effort, and it won’t happen on its own. 

You must run through all four quarters of your race and trust in your training, even if you feel like you’re not pushing hard enough or that something is wrong with how the day has gone so far.

Run through whatever comes your way in this final stretch and just keep running.

There’s no better time than now to take action.

Whether that be connecting with your sphere of influence, putting a plan in place for the upcoming months or just checking off one more thing on your personal to-do list.

The best real estate agents know exactly what they need to be doing on a daily basis to be successful.

They figured out the systems, habits, and routines that make them feel organized. 

When you have a clear picture of your end result, it makes decision-making easy.

You’ll see that the things you need to do on a daily basis are all stepping stones in the right direction.