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Real Estate Podcast
Tuesday, August 02, 2022

Stop Being a Victim – Take Control of Your Online Real Estate Lead Generation

Stop Being a Victim

As an agent, you want to drive as much traffic as possible to your website and capture potential clients. But you still need leads. Because of this, many real estate agents are still handing their leads over to third-party apps like Zillow or Realtor.com. Are you one of these agents? Is that really the best way to go?

There’s nothing worse than driving around in circles, trying to find your way to an address that can only be seen once. For your business, it’s even worse – you’re wasting precious time, energy and resources getting leads from third-party applications. It costs money every time you get a lead from someone else

But what if we told you that there was a way to take back control of your lead generation process?  In this post, we’ll explain the power of having your own lead generation process that is built perfectly for search engines, leads, and everything in between!

It’s time to get back in the driver’s seat and learn how to take full control of your business.

Having good leads for your business

Having good leads for your business allows you to be in control. You have the power to choose the type of leads you get, their quality and quantity, as well as how frequently they come through. This means that if you want to increase your lead generation efforts then it’s up to you whether or not that happens.

The main advantage of having control over your online real estate lead generation efforts is that it allows for greater flexibility in terms of both price points and options available when generating new prospects from search engine results pages. For example: if there are certain areas where Google ranks high on its SERP but other sites don’t rank well at all then those websites might not be worth pursuing because there will be less competition among them which means higher prices per click than other sites with lower rankings would charge for similar services like yours (or vice versa).

Pay attention to the trends and don’t shy away from changes that you feel will make your business more profitable. For example, if you regularly get a large number of leads from email marketing campaigns but those numbers have declined, then it may be time for a change in approach. 

Being in charge of what you send out to your website visitors is an exciting prospect. You can choose exactly who you are sending your message to, based on their web behavior and location, plus tailor the message to ensure that it is relevant and compelling. The power lies in your hands, after all.

Conclusion: Take Full Control

Having a lead generation process in place should be a goal for every business. It will amplify your profit potential and is vital for being a dominant force in your specific industry. If you have a top-notch lead generation process that is built perfectly for this purpose, you can surely get leads with ease. Your business and its objectives are different from everyone else’s, thus, why you have to choose sources and methods which fit in best with your goals and what your company needs.

It all comes down to having good leads for your business. In order for those leads to be of any use, you need to know the most effective way to attain them, in terms of time and money spent. Your business and the kind of leads you get will determine what kind of marketing works best for you and your business.

Of course, if nothing else, you have complete control over how many leads you get each month. So, as long as you have a robust lead generation program in place and as long as you stick it out, your lead generation results should improve.

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Preston Guyton