5 Must Have Real Estate Tech Tools
Real estate is no longer just about physical properties. Today, technology plays a big role in modern real estate. Simply knowing the ropes of the industry is not enough; you have to keep up with how technology is changing the business too. And with the growing demand for real estate, many companies are coming up with new tools to help agents improve their business. If you’re a new agent, you’ve probably heard of all the different software types out there, collected a list and then realized that it’s harder to choose from that laundry list than you first thought.
In this ninth episode of the Process Podcast, Preston Guyton and Travis McClure share their top 5 must-have real estate tech tools that any agent should use in order to run an efficient business. No more scrambling to remember all your prospect-related tasks as they talk about the absolute essentials to successfully manage your business.
Find out how these key tech tools can save you a lot of time, money and headaches.
Whether you’re a seasoned real estate professional or just getting started, it’s important to have a strong technology foundation; hence, it’s no surprise that software solutions are very popular among those who are serious about growing in the real estate market. But to be successful in the business, you need to choose the right programs that fit your needs. So here are the five essential real estate tech tools to get you started:
Calendar
Scheduling your time and projects is a big part of independent work. As a real estate agent, you are responsible for so many different aspects of your business; from meeting with clients to closing deals and managing transactions – it’s easy to get lost in the woods. Fortunately, calendars are now accessible on all your devices and can help you stay organized and efficient. Having an online calendar will allow you to easily keep track of appointments, projects and tasks with its built-in features such as email reminders and automatic tracking. It will also allow you to see who else is working on projects so you can coordinate efforts and make sure everyone has enough time allocated for each task or client.
There are a lot of choices when it comes to calendars but there is no one-size-fits-all solution, so you may use common online calendars such as Google Calendar, iCal, Outlook or any accessible calendar that specifically suits you, as long as you regularly update and check it. You can also use add-on techs that will let other people easily book appointments in your calendar. One suggested software is “Calendly” because you can easily sync it to your existing calendars, making it easier for everyone involved.
Real Estate CRM
A Customer Relationship Management (CRM) software provides an organized way for agents and their clients to keep all things together under one roof. This makes things easier when dealing with multiple people involved with each project because there’s no need for constant back-and-forth calling between departments. A CRM also allows you to do things like: create automated processes that save time and money – including sales, lead generation, lead nurturing, and property management software integration, track progress on projects with weekly or monthly reports, and manage client relationships efficiently by providing relevant information about their properties.
One great example of this is the “Follow Up Boss” CRM which Preston has been using for eight years now. It helps agents stay on top of their client’s needs and enables them to stay organized, track customer preferences, and more. It is best used to increase the efficiency and effectiveness of your real estate business.
Real Estate Website
A website is the most important piece of your digital marketing strategy. Not only does it help people find you and your properties, but it also gives you an online presence that helps build trust with potential clients. It’s where you’ll promote your services and strengthen credibility among clients and other realtors.
When creating a real estate website, make sure it looks professional and clean. The result should be a responsive site that loads properly on both desktop and mobile devices. Keep in mind that you don’t need anything overly complicated or extravagant; the purpose is to have an effective platform for sharing information about your services, properties, and contact details.
Document Management
It is a key part of the real estate business. You need to store your documents and other important files in a place where they’re easily accessible, but also secure so that you don’t lose them or have them stolen. Document management software can help you with this by allowing you to store all of your files in one place, giving them an easy-to-find home that makes it much easier for clients and vendors who need access to specific information on time. It also allows you to edit, complete, sign and share documents without ever needing to print, fax or email.
Development Tools
Personal development tools are a great way to help you grow as a professional. These tools can help you improve your skills, understand your strengths and weaknesses, build confidence and more. Examples of useful development tools are podcasts, audibles, online courses, or educational youtube videos. Watch or listen to experienced agents who share their expertise on everything from buying and selling homes to negotiating contracts, finding listings, and using technology platforms.
It’s easy to get bogged down in the daily grind and forget about personal development. But when you look at things from a different perspective and develop new skills or techniques, you will definitely thrive in the industry. Regardless of what tools or education fits your needs, it’s important to stay active in any area of personal learning so you can continue growing professionally.
Choosing The Right Tools For Your Real Estate Business
As an agent, you need tools to help you simplify tasks so that you can devote more time to connecting with your clients. Either choose tools that are specific to real estate or those that have already been vetted by other professionals. The key thing about these types of software is their ability to streamline processes so you can focus on what matters most.
Every business has its own way of doing things. It doesn’t have to follow the normal convention of everyone else’s. That’s why your business needs programs that will enable you to be flexible in doing this. Tech tools should be able to change with your needs instead of forcing you to adapt to them. When choosing the right software for your business, you should judge it based on its usability, flexibility and functionality.
Take the time to get to know your tech tools, figure out how they can help you with your communication, and then don’t be afraid to ask for help when you need it. It might take a little effort on your part at first, but once you’ve figured out what works best for you and your clients, it will be well worth the effort.
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Preston Guyton
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